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Want your work to get recognized?


How many times have you looked at work by a commercial or fine art photographer and said, "My work is better than that." But, you're not the one getting the sales.

Why not? Let's briefly explore three factors that may cause someone with lesser quality work to get the business.

First, and likely most important, they hustle. I don't care if it is a wedding, portrait, commercial, or fine art photographer, unless their work is obviously below average, they are getting work and making sales because they are out there selling themselves.

The rule of thumb in the sales biz is: For every ten doors you knock on, one will buy. In most every industry that rule prevails.

Second, there are waaaaaay too many photographers taking pictures and offering their services or photographs for sale – often at below market prices. If you produce the same quality and level of commonality as your competition, your challenges for gaining recognition and competitive advantage are great.  By adopting a style that makes you stand out in your market you will gain significant advantage.

Need ideas? Check out some of the leading commercial and fine art photographers on the web. (Don’t know who they are? You should.) Find a distinctive style that you like, and is not present in your market. Copy it! That’s right; hardly any photography style is original today. So get over being unique. You aren’t in the global sense. But you can be in your regional market. Besides, when you copy a style, you’ll still add your personal style and make it “special.”

Third, I’ve said this in several newsletters and I’ll continue to repeat it because we “artists” don’t think it applies to us: Dress for success. I don’t care what you look like in your studio or at a shoot, but when you are selling your work, you are selling yourself. For the most part, people with the money to buy your services or art are going to think of you as a more serious, committed professional if you appear to be.

Finally, but not last on the list of priorities, have a plan. Decide who is in your market and how to promote to your it. Stick to your plan for four months, then evaluate it, adjust and continue hustling.  Don’t let planning slow you down, though. Get out there, now, beat on doors. Hustle. After awhile, you’ll learn to not take rejections personally. With each success, you will find it becomes easier and more fun. Remember, no one can do it for you.